Here's something we feel good about... Cherokee USA is now in Japan!
Yep, in December we signed a new licensing partnership with Japanese-based retailer Nishimatsuya. Now Cherokee apparel, accessories and footwear for children and babies can be found in nearly 800 stores across Japan. And Nishimatsuya is so excited about the partnership that they've made Cherokee a big focus of their marketing efforts, with two television commercials, magazine advertising, lots of in-store signing and top billing on their website homepage.
Hisato Hasegawa, managing director of Nishimatsuya, commented, "The Cherokee brand is a leading classic American family brand that enjoys global success, and we are looking forward to introducing it to the Japanese market. We feel strongly that Cherokee will benefit Nishimatsuya in our strategy to offer our customers international brands that provide reliable, high-quality products at affordable prices."
Read press release here.
It's shaping up to be a good year here in the halls of Cherokee. Stay tuned for more global expansion news in the coming months.